Subliminal: How Your Unconscious Mind Rules Your Behavior - Leonard Mlodinow

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

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Incognito: The Secret Lives of the Brain - David Eagleman

If the conscious mind—the part you consider you—accounts for only a tiny fraction of the brain’s function, what is all the rest doing? Th..

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The Spiritual Brain: A Neuroscientist's Case for the Existence of the Soul - Mario Beauregard, Denyse O'Leary

Do religious experiences come from God, or are they merely the random firing of neurons in the brain? Drawing on his own research with Carmelite nuns, neu..

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A Whole New Mind: Why Right-Brainers Will Rule the Future - Daniel H. Pink

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinke..

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Tinker Dabble Doodle Try: Unlock the Power of the Unfocused Mind - Srini Pillay, Neurobusiness Group LLC

Harness your mind's innate tendency to wander, stall, rest, and unfocus and become more productive--in the boardroom, living room, or classroom.Read More