Building candidate engagement is where the battle is at. As technology gives us more and more access to great talent in the market (whether that be through Boolean searching, LinkedIn or any other social network), the game is changing. We can see who has jobs that may interest us and, even when approached about jobs, very rarely do recruiters talk about the culture and the employer value proposition (EVP) of the organisations they represent.
The question is: Do they know what their EVP is and how to communicate it in an effective way?
The other question is: Do recruiters start the discussion about culture fit early or is that left till the last interview?
Here are 5 simple and easy ways you can engage candidates, both before they become applicants and during the recruitment process: