Life-long academic research on business strategies & sustainable leadership to help companies live their values.

One day executive development program

Hilton Athenee Palace, Bucharest


The modules led by Frank Cespedes concern core elements in developing and implementing a profitable business strategy. They focus on key choices relevant to growth initiatives and are designed to:

  • Allow participants to understand what research tells us about the factors—internal and external—that help and inhibit the achievement of profitable growth across industries.
  • Provide a process for accelerating profitable growth in your firm.
  • Expose you to practical examples about these topics, and so increase your team’s ability to execute business strategy more effectively by ensuring that your firm’s resources are focused on the best growth opportunities.
  • When participants leave the Program, they should have a stronger sense of both short-term and long-term priorities in their firms, and the resources required to capitalize on those opportunities.

As K.M.Trust & Partners' mission is to help companies live their values, each service we offer is governed by it. Thus, the module led by Radu Manolescu is part of a 1 - 2 days program meant to increase awareness on the importance of moral values in leadership and value creation and to create long-lasting behavioral changes in this direction. The module will cover:

  • Increase awareness about the importance of a leadership team aligned across healthy values for long term value creation.
  • Provide a benchmark in leadership and a process to address customized retention and development.
  • When participants leave the Program, they should have a stronger sense of how to close the gap between declared values and the ones lived within their organization.

Before developing the concept we advised with many executives to understand what would be of value in regards to participating to such programs. We incorporated everything executives mentioned to be very important:

  • It is a 1 day executive development program for a closed group of executives and not an open conference.
  • All the questions addressed will be answered both during the program or after, via the interactive app participants will receive access to.
  • Possibility to remain in further contact with the participants via the app and not only.
  • An opportunity for the strategy makers to discuss with implementers from other industries and exchange challenges, etc.
Frank V. Cespedes

Professor/Senior Lecturer in the Entrepreneurial
Management Unit at Harvard Business School

Frank Cespedes received his B.A. from the City College of New York, M.S. from M.I.T. and Ph.D. from Cornell University.

At Harvard, he has developed and taught a variety of MBA and executive courses, led the Strategic Marketing Management program for senior executives, and was co-lead of the Sustainable Market Leadership program for CEOs and their leadership teams.

Before joining the faculty, he was a Research Associate at Harvard and worked at Bain & Company, an international strategy consulting firm. From 1995 to 2007, he was Managing Partner at the Center for Executive Development (CED), a firm that won awards in the United States and Europe for its work with companies worldwide.

Full bio here
Radu Manolescu

Founder & Managing Partner, K.M.Trust & Partners

Since January 2006, Radu is the Managing Partner of K.M.Trust & Partners who became starting year two one of the leading executive search and leadership development firms on the Romanian market. Radu’s personal and firm’s mission is to help companies live their values.

He works together with leaders to enable their companies close the gap between the declared values and the lived ones by focusing first on character when hiring, developing and promoting people. In 2012 Radu founded AVE, an NGO focusing on improving education in Romania.

Radu has a University Degree from ASE Bucharest, International Economical Relations Faculty. He has postgraduate studies in marketing /Athens and attended Executive Programs at INSEAD, Harvard Business School, Singularity University and Ecole Hoteliere de Lausanne.

Full bio here
  • 08:00 – 09:00Registration and Coffee
  • 09:00 – 09:15

    Welcome and Introduction

    Overview of Key Topics and Agenda

  • 09:15 – 10:45

    Making Strategic Choices - Frank Cespedes

    ·Strategic Thinking

    ·Positioning: Identifying growth opportunities

    ·Aligning Growth Goals, Capabilities, and Behaviors (here or in the

    Implementation session)

  • 10:45 – 11:00


  • 11:00 – 12:00Values Driven Leadership - Radu Manolescu

    ·Leadership of the past, present and future

    ·Long term vs short term in leadership

    ·A different mindset for key people retention and development

  • 12:00 – 13:00


  • 13:00 – 14:30

    Lecture: Implementing Strategy: Key Success Factors - Frank Cespedes

    ·Articulating and Communicating Strategy

    ·Understanding Business Risks

    ·Managing Change and Performance

  • 14:30 – 14:45


  • 14:45 – 15:30

    Table Groups: refine and discuss topics

  • 15:30 – 17:00

    Panel Discussion, Q&A, Wrap-Up

    F. Cespedes & R. Manolescu


The dedicated app, which can only be installed upon registration, will facilitate all the logistical and functional aspects of the program, but will also enable you to interact with the speakers and co-participants in real time during the event. Moreover, the app will provide a tool for connection and networking with fellow C-suite executive after the event and will also grant access to relevant materials.

Post live updates to the activity feed

View logistical info (hotel, parking, classroom, etc)

View agenda

View details on speakers

View pre-reading and course materials

Polls / Questions


EUR 900* / participant for 1 participant

EUR 800* / participant for 2 participants

EUR 700* / participant for 3 participants

EUR 600* / participant for 4 participants and more

EUR 550* / participant via live-streaming

* amounts do not include VAT
* or RON/USD equivalent
* live-streaming option available for executives outside Romania only. Live streaming participants will benefit of most of the advantages of the live program (community, mobile app functionalities, e-interaction, Q&A). * Registration closes May 15th. After that date applicants will be put on a waiting list and will be confirmed by May 17th the participation.