Marketing Director (0075RM)
Industry: Real Estate DevelopmentLocation: Bucharest
Our Client focuses on private equity and real estate investments, including development of property. Presently the company develops the biggest urban regeneration project in CEE, 2nd biggest in Europe.
The Marketing Director will be located in Bucharest, reporting to the Board Members. Depending on the evolution of the role the Marketing Director might have a marketing assistant and/or brand managers, etc.
General Purpose of the Job:
To develop and implement company’s overall marketing strategy and corporate communications.
Responsibilities:
- To formulate and implement a coherent and integrated marketing strategy: market research, product definition and development, advertising, specific marketing campaigns/ promotions/ events, media relations, define communication and sales channels;
- To develop and implement the branding strategy;
- To coordinate third party service providers in launching marketing events;
- Budget management for all assigned programs;
- To participate in trade fairs in order to develop awareness of the projects;
- To manage the collection of market intelligence, analysis of business and marketing performance within each segment (residential, offices etc).
Requirements:
- University degree;
- Proven track record in a senior marketing role (both B2C & B2B marketing experience required);
- Experience in relationship with media and advertising; familiar with pitches for agencies, able to write detailed briefs and to communicate clearly his/her expectations, etc;
- Experience in building brands from scratch preferred;
- Good financial understanding, experienced to work with large budgets;
- Creative, efficient problem-solver;
- Entrepreneurial mindset, self-motivated, independent;
- Hands-on person, able to work individually and in team;
- Strong communication skills, in relation with communication of development strategy, customer communications;
- Analytical skills;
- Diplomacy, tact, integrity and common sense;
- Versatile & flexible type of person, ability to do other type of activities besides marketing is an advantage;
- Computer literate, especially MS Office – PowerPoint;
- Fluent in English & Romanian; any other language is an asset, etc.
Options:
